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Unique

OUR APPROACH IS A LITTLE DIFFERENT . . .  for a few reasons:

  • BROWS SHAPING IS SUPER TRICKY!​ At any point during your brow procedure, your artist is just a stroke or two away from NAILING or LOSING  the perfect look.

  • It takes an incredible amount of patience, skill and talent to deliver realistic looking brows. 

  • We like to STOP as soon your brows look great. We do not add more color, just to make sure you have ENOUGH, after healing. 

  • Once healed, we assess! Then add more only where needed. 

  • Our CONSERVATIVE approach to start, ensures that you will not end up with SUPER HERO eyebrows and has created many happy clients for over twenty years! 

  • HOWEVER, if you don't understande, or agree with, our approach, you may feel like your brows are too light after just one pass.  So please make sure that your expectations, align with our plan!

QUICK NOTE: THIS page is JUST about BROWS!
​Other cosmetic procedures require a totally different approach!

During the session . . . WE STOP applying color just as soon as the brows look great, knowing in advance, that the color will fade significantly for some, while others will retain almost every stroke. For this reason, we NEVER add extra color in hopes of creating better retention. Doing this would jeopardize the outcome and could require removal in extreme cases. 

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BROW MAPPING:     

MEASURE TIGHTLY?     MEASURE LOOSELY?

EVERYONE WANTS SOMETHING DIFFERENT! 

 

Just remember, that

TRULY PERFECT BROWS DON'T LOOK REAL! 
REAL BROWS DON'T LOOK PERFECT!

TRUE PERFECTION, REQUIRES A PERFECT

"BALANCE" BETWEEN THE TWO EXTREMES...

 ~ NOT ~ IDENTICAL BROWS!

COLOR RETENTION - COLOR LOSS
  • We KNOW, in advance, that most clients will lose approximately 30-50% of the color implanted, once the healing process is complete. However, over applying the pigment, in hopes of creating more retention, is dangerous, unless you are ok with a BIG DARK BROW SURPRISE.

  • To avoid that, we opt to stop the application, as soon as it looks beautiful. Then even if you lose 50%, you're still 50% better than you were when you first came in!

  • And now, you have a visible template that will not wash off to guide you as you apply your brow makeup.

  • Once that first session is completely healed (8-12 weeks) we then continue to build on that look during the  subsequent session. We will repeat the process until we reach optimal results - FOR YOU. 

  • I've learned to balance the two extremes of healing in too light - or - too dark, by STOPPING the work, as soon as the brows look BEAUTIFUL ENOUGH, to call it FINISHED... Finishing up a little lighter, greatly reduces the risk of you ending up with too dark brows and allows us the opportunity to see how well the color retention healed in.

PIGMENT CHANGES AFTER APPLICATION . . . 
  • Did the color shift? If so, your artist will adjust the work by applying corrective shades.

DO YOU KNOW . . .

That perfectly straight lines do not exist anywhere in nature, nor does it in our human anatomy.  Natural looking eyebrows should look very SIMILAR, yet NOT IDENTICAL . . . because it's the small little discrepancies that actually create a more beautiful & believable look.  

MY THOUGHTS REGARDING BROWS ALL REVOLVE AROUND THIS. FACT . .  

The MOST perfect set of brows are the ones left with just the RIGHT amount of imperfection.  Not so much to draw attention or to make someone question why the brows are different, but JUST ENOUGH to TRICK the eye to make the brain "think" that everything is ABSOLUTELY perfect.

HOW DO WE MAKE THAT HAPPEN? 

This is a great question! It happens in the eye of an ARTIST! A true artist can easily "see" what a client needs, before mapping ever occurs.  A TECHNICIAN, requires mapping, because most do not have the vision or ability to see in advance of the procedure.

 

WHEN CHOOSING A PROCEDURE

You do NOT have to predetermine (on your own) which style of work you need. When you arrive, we will start the paperwork and the numbing process. Approximately 30 minutes later we will discuss your options and your input will also be taken into consideration. Once we reach a decision, the procedure will begin.

Eyebrows are truly, without a doubt, the most important feature of the face...

They set the stage for every emotion... we just don't think they should take center stage! For this reason, THE PERMETIKA APPOACH was born way back in 2002, when NO ONE wanted permanent makeup.  So, I had to develop a style of work that potential clients could not only accept, but LOVE! I had to convince them my work would not look harsh. In fact, I had every intention of creating very subtle, classic, natural looking brows that anyone would be proud of. Over the years, my reputation grew, and I have consistently demonstrated excellence in constructing a beautiful set of brows, that ​enhance your Natural Beauty without overpowering any other feature. In fact, MY BEST WORK is often completely undetectable, yet my artistry and placement can shave years off of one's face, when properly done. Wouldn't you rather just look great (but keep everyone guessing) rather than to have them wonder who tattooed your brows? 

OUR CHALLENGE . . .

To make EVERYONE happy, on the first session - WHEN EVERYONE IS SO DIFFERENT, biologically and personally? Even in a near perfect world, someone is bound to not be pleased... and for this reason, we err on the side of caution. And that caution STARTS with educating the clients on the potential outcomes... and REFUSING to allow current trends to dictate the outcome of a PERMANENT procedure - a tattoo - ON YOUR FACE!

YOUR CHALLENGE . . .

Is to find an artist whose talent and imagination extends beyond the typical paint by number method and will approach this opportunity without overshooting and making your brows look stamped on - or maybe even worse . . .  like a cartoon.

So the more a "technician" strives for perfection, the less human the client looks. NO IMPERFECTIONS, results in the client looking manufactured... or not real, just like a doll.  I inherently knew this from the start.  Now I do my best to pass that understanding on to my clients, and to those who apprentice with me, as well. SOME people get it, OTHERS don't. 

 
Why are BEAUTIFUL BROWS so DIFFICULT to create?

ONE LOOK does not fit ALL. . . .  because EVERY person is different!

We all have a complicated mix of different FACIAL BONE, SKIN AND MUSCLE ANATOMY. Our SKIN COLOR AND UNDERTONES are different. SKIN TEXTURES vary greatly, then add to that, we all have a COMPLETELY DIFFERENT BIOLOGICAL MAKEUP! So diet and medications play into the overall healed results as well.

MUSCULAR STRUCTURE: 

Directly beneath your brows - lays a complex system of muscles that react with every emotion. Each different emotion pulls your brows in varying different angles and directions. Even a slight bit of tension in your face, will make a huge difference in expression, therefore changing the shape.  This challenge is even further intensified to various degrees, depending on the client's age, expression, animation, muscle tension, and skin laxity - AND ADD THE USE OF BOTOX, XEOMIN & DYSPORT.

WHY DO WE WORK ON CLIENTS IN A SITTING POSITION, TO START? 

Well, let me ask you this...  Have you ever seen a makeup artist lay a client down to do their brows? No! You haven't... So why do PMU artists do that?

 

THE SIMPLE EXPLANATION IS . . . 

 I START ALL OF MY BROW WORK WITH CLIENTS FACING ME - SITTING IN AN UPRIGHT POSITION. WHY?  FACES ARE ALIVE... They MOVE! 

  • An artist uses an easel because there is no better way to create a masterpiece than to paint it in the same way it will be viewed.  

  • Makeup artists don't ever draw brows with clients laying down.  Why shouldn't this also apply to brow design in cosmetic tattooing?

  • I want my work to look BELIEVABLE, so I start building the brow stroke by stroke. The puzzle is complete when the client and I are both happy. 

I think mainly, it's because MOST practice the way they were taught. And it is definitely easier to create a beautiful "stroke" when the client is laying down. But when a client lays down, their automatic response, it to RELAX. This completely changes the dynamic of the face. 's face is at rest, it changes drastically. Especially when lying flat. The normal signs of facial tension will relax.  This makes it difficult to construct "living brows" that flow naturally with the face. Bottom line - brows are HARD! ​

Please refer to the links in the footer section of this website.

These links will explain a lot, so you will UNDERSTAND and AGREE with our philosophy that LESS IS BEST. 

This is not a flashy sales website full of empty promises and broken dreams. (Remember when they were saying, It's SEMI-PERMANENT and will fade in 18 months?) I cringed when I saw those false advertisements.  I knew... and they know now that there is no such pigment that will just BE GONE, just like that. 

This site is also not full of airbrushed stock photos of half-naked women whose level of perfection we could never match. This is an educational site, for normal women, who are seeking to make themselves look better. Perfection is a hard goal, even for the perfect!

When I was first learning how to apply permanent makeup, I was taught that MOST people lose a lot of color during the healing phase, so the trainers instructed the students to apply 30-50% TOO MUCH pigment - so clients would end up with enough color, once healed. 

 

This works well for a large percentage of clients. The problem with this approach is that SOME people tend to hold almost all of the color... so on THAT person, if you use that rule, we are going to have an UNHAPPY CLIENT.  On the other hand, if on session one, you STOP WHEN IT LOOKS BEAUTIFUL, you can walk out looking normal!

 

The downside of this approach only happens when the color does not stay, as expected. But MOST people fall somewhere in the middle.  So wouldn't you agree that of the two options, the latter conservative approach is the safest way to go? So, the artists here at Permétika opt for a conservative route because we know that REMOVAL is painful, time-consuming, expensive, and completely avoidable with the Permetika Approach. 

 

While this ratio may work for most, what happens the clients who end up holding a lot of pigment?  Ooops... I'll tell you what. . .  They end up becoming the POSTER CHILD for STAMPED ON BROWS!  You know the ones... that people stare at in disbelief. NO ONE DESERVES TO HAVE THIS EXPERIENCE. And no one HAS to . . .  IF WE approach the work in baby steps. 

 

Notice the emphasis on "WE"? That's referring to the ARTIST and the CLIENT as well. Clients who opt for a conservative approach on the first application, MUST understand that this is a PROCESS. The first application will give your brows SHAPE, but mainly serves an opportunity to observe how YOUR SKIN heals BEFORE adding more color. 

Like I mentioned before, a FEW lucky people, LUCK OUT and have great results after the first application. Others must accept the FACT that they will need further work. This process is designed to protect those who hold a lot of color... and this could be YOU! No one leaves here looking like Gargamel.

PLEASE NOTE: Please don't start this process if you can't follow through with the whole process. Your patience will pay off!
 

HOW TO PREPARE FOR APPOINTMENTS:  See Checklist by clicking here

CLICK HERE TO VIEW THE LINKS BELOW. 

The linked pages below are where you'll find the information you need to learn in order to make an informed decision. Not everything will pertain to you. So, as you read, jot down some notes that pertain to you... then just before and after your procedure, you will need to stop/start consuming certain products.

PROPER BROW PLACEMENT DEFINITELY RELIES ON WHAT IS KNOWN AS GOLDEN RATIO CALCULATIONS.

While these equations are good "starting" points, I find that when measured TOO perfectly, the brows take on a rigid, mechanical and unnatural look. You can tell right away when someone has undergone over-mapping. I want my clients to look great, not done. So I opt for a softer look by using the ratio as "a guide" without making the brows look like mirror images.​

I START ALL OF MY BROW WORK WITH CLIENTS FACING ME, SITTING IN AN UPRIGHT POSITION, FILLING IN ONE STROKE AT A TIME!  

 

WHY?  FACES ARE ALIVE... They MOVE! 
  • Makeup artists don't even draw brows with clients laying down.  Why shouldn't this also apply to brow design?

  • Traditional artists will use an easel because they know that there is no better way to create a masterpiece than to paint it in the same way it will be viewed.  

  • I want my work to look BELIEVABLE, so I start building the brow by first filling in missing spots, starting from the middle spine - and working my way out.

  • The final shape does not fully materialize util the last few strokes are applied. This is when the puzzle is complete. 
     

OUR normal MO is:  CONSERVATIVE!

ALL People are different, and most people will need customization depending on various skin types, lifestyle patters, medical needs, etc... Therefore, I've always felt that it is better to add pigment in layers, The first session is always applied conservatively to see how the skin responds once healed. 

Also, a heavy first application may cause too much trauma to the skin. When the skin is overworked, it takes longer to heal, which result in more color loss.

 

It's a catch 22 that requires all parties to be patient with this process. The next session will reveal new possibilities... we will then know how the skin healed and which new colors to add (if any) and what intensity to apply... rather than try to apply too much color in one session.
 

It's important to realize that first sessions could result in one of the three following outcomes:

  • TOO DARK:  Very Rare

  • TOO LIGHT: Most Likely

  • JUST RIGHT; Very Rare

WHAT TO DO FOR OPTIMAL RESULTS!

I'm not saying you will obtain PERFECT results, by following all the rules. I am saying that I feel, that there are things that you can do to HELP you receive better results than if you didn't prepare at all.  It does mean that YOU will do better if you at least try to do some of the things recommended. Even a marginally better result makes a difference and may even reduce the number of follow-up appointments that will be required.​​

TWO OF THE MOST IMPACTFUL COMPLIMENTS OF MY LIFE came from two doctors that flew their wives in for brows.  

 

A plastic surgeon brought his wife from Atlanta. 

As we were getting settled in... He said, "Do you know why we're here?"  I said, "I think so... she wants brows." He smiled and said, "Yes... but do you know why we are HERE? He said, "MY WIFE IS THE BEST! She deserves the best... and from what I can tell, you're the best artist that I could find...  and then smiled at me.

 

That was an amazing compliment - especially coming from a successful plastic surgeon.

 

Once my client was prepped and ready for her procedure, I started working the way I normally would. The doctor immediately realized that I wasn't performing the usual mapping techniques that he'd seen online. He stopped me to ask why wasn't going to map her face. He said he felt like these markings were necessary in order to find the best possible brow shape for his wife's face. I explained that since I already "SEE" the best shape, I don't need to do all of the preliminary markings. I assured him that she was in good hands and started working. I could feel him study my every move, so I invited him to come stand next to me for a closer look. ,  That might make some people nervous, but I took it as a great compliment!  This surgeon was learning something from me.  At the end of the procedure - he was in awe - and made a comment that seemed to describe up my mindset when it comes to creating natural looking brows.

 

He said that it seems to him, that I work using a Gestalt Theory or Method.  To be honest, I had to Google that one. 

THE DEFINITION OF GESTALT:

"An organized whole that is perceived as more than the sum of its parts". In general, it means WHOLE or FORM.

Here's a simple explanation: Every individual is as a unique blend of the mind, emotions, body, and soul blended with unique experiences and realities that form a whole individual.

 

  • THE GESTALT THEORY EMPHASIZES THAT "THE WHOLE" OF ANYTHING, IS GREATER THAN THE SUM OF ITS PARTS.

  • AND GESTALT THINKERS SEE THE WHOLE PICTURE AS MORE IMPORTANT THAN ALL OF ITS INDIVIDUAL COMPONENTS!

  • A GESTALT METHOD IT "THE WAY" THINGS ARE ASSEMBLED...

HOW DOES ALL THIS PERTAIN TO BROWS?

All the "typical mapping steps" that go into creating a "perfect set" of brows do not necessarily create a natural look.  True perfection comes from creating the look of realism, not evenly placed stoke patterns. The human brain has an innate ability to fill in the blanks. The brain can perceive patterns that are not there... the brain makes these connections based on PROXIMITY, SIMILATIRY CONTINUITY, CLOSURE & CONNECTION. The all for one & and one for all "paint by number" system of drawing "perfect" stroke patterns disrupt the flow of natural looking brows. Having the ability to create the look of realism requires a special talent.  You have to visualize it in your mind, before you can create it on a client's face. 

Another doctor brought his fiancé from Pennsylvania, twice!

We had another great conversation! He observed me as I worked - then said that he had been studying microblading techniques from various other artists. He said he chose me because my work looked the most natural, but he didn't know why until he watched me work. He said that I surprised  at every corner and nothing I did looked familiar based on what he had observed online.  He impressed upon me, "YOU need to become a "DISRUPTOR" in your field!  I have never seen anyone work the way you do..." 

 

So one day, I hope to have the opportunity to share my processes and help a lot of people create beautifully realistic brows too. Until that day... you heard it here first!​​​​

Please refer to the links in the footer section of this website. These links will explain a lot, so you will UNDERSTAND and AGREE with our philosophy that LESS IS BEST. 

This is not a flashy sales website full of empty promises and broken dreams. (Remember when they were saying, It's SEMI-PERMANENT and will fade in 18 months?) I cringed when I saw those false advertisements.  I knew... and they know now, that there is no such pigment that will just BE GONE, just like that. 

This site is also not full of airbrushed stock photos of half naked women who's level of perfection we could never match. This is an educational site, for normal women, who are seeking to make themselves look better. Perfection is a hard goal, even for the perfect!

When I was first learning how to apply permanent makeup, I was taught that MOST people lose a lot of color during the healing phase, so the trainers instructed the students to apply 30-50% TOO MUCH pigment - so clients would end up with enough color, once healed. 

 

This works well for a large percentage of clients. The problem with this approach is that SOME people tend to hold almost all of the color... so on THAT person, if you use that rule, we are going to have an UNHAPPY CLIENT.  On the other hand, if on  session one, you STOP WHEN IT LOOKS BEAUTIFUL , you can walk out looking normal!

 

The downside of this approach only happens when the color does not stay, as expected. But MOST people fall somewhere in the middle.  So wouldn't you agree that of the two options, the latter conservative approach is the safest way to go? So the artists here at Permétika opt for a conservative route because we know that REMOVAL is painful, time-consuming, expensive, and completely avoidable with the Permetika Approach. 

 

While this ratio may work for most, what happens the clients who end up holding a lot of pigment?  Ooops... I'll tell you what. . .  They end up becoming the POSTER CHILD for STAMPED ON BROWS!  You know the ones... that people stare at in disbelief. NO ONE DESERVES TO HAVE THIS EXPERIENCE. And no one HAS to . . .  IF WE approach the work in baby steps. 

 

Notice the emphasis on "WE"? That's referring to the ARTIST and the CLIENT as well. Clients who opt for a conservative approach on the first application, MUST understand that this is a PROCESS. The first application will give your brows SHAPE, but mainly serves an opportunity to observe how YOUR SKIN heals BEFORE adding more color. 

Like I mentioned before, a FEW lucky people, LUCK OUT and have great results after the first application. Others must accept the FACT that they will need further work. This process is designed to protect those who hold a lot of color... and this could be YOU! No one leaves here looking like Gargamel.

PLEASE NOTE: Please don't start this process if you can't finish. Your patience will pay off. 
 

HOW TO PREPARE FOR APPOINTMENTS: 

CLICK HERE TO VIEW THE LINKS BELOW. 

The linked pages below are where you'll find the information you need to learn in order to make an informed decision. Not everything will pertain to you. So, as you read, jot down some notes that pertain to you... then just before and after your procedure, you will need to stop/start consuming certain products.

PROPER BROW PLACEMENT DEFINITELY RELIES ON WHAT IS KNOWN AS GOLDEN RATIO CALCULATIONS.

While these equations are good "starting" points, I find that when measured TOO perfectly, the brows take on a rigid, mechanical and unnatural look. You can tell right away when someone has undergone over-mapping. I want my clients to look great, not done. So I opt for a softer look by using the ratio as "a guide" without making the brows look like mirror images.​

I START ALL OF MY BROW WORK WITH CLIENTS FACING ME, SITTING IN AN UPRIGHT POSITION, FILLING IN ONE STROKE AT A TIME!  

 

WHY?  FACES ARE ALIVE... They MOVE! 

  • Makeup artists don't even draw brows with clients laying down.  Why shouldn't this also apply to brow design?

  • Traditional artists will use an easel because they know that there is no better way to create a masterpiece than to paint it in the same way it will be viewed.  

  • I want my work to look BELIEVABLE, so I start building the brow by first filling in missing spots, starting from the middle spine - and working my way out.

  • The final shape does not fully materialize util the last few strokes are applied. This is when the puzzle is complete. 
     

OUR normal MO is:  CONSERVATIVE!

ALL People are different, and most people will need customization depending on various skin types, lifestyle patters, medical needs, etc... Therefore, I've always felt that it is better to add pigment in layers, The first session is always applied conservatively to see how the skin responds once healed. 

Also, a heavy first application may cause too much trauma to the skin. When the skin is overworked, it takes longer to heal, which result in more color loss.

 

It's a catch 22 that requires all parties to be patient with this process. The next session will reveal new possibilities... we will then know how the skin healed and which new colors to add (if any) and what intensity to apply... rather than try to apply too much color in one session.
 

It's important to realize that first sessions could result in one of the three following outcomes:

  • TOO DARK:  Very Rare

  • TOO LIGHT: Most Likely

  • JUST RIGHT; Very Rare

WHAT TO DO FOR OPTIMAL RESULTS!

I'm not saying you will obtain PERFECT results, by following all the rules. I am saying that I feel, that there are things that you can do to HELP you receive better results than if you didn't prepare at all.  It does mean that YOU will do better if you at least try to do some of the things recommended. Even a marginally better result makes a difference and may even reduce the number of follow-up appointments that will be required.​​

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