BROW MAPPING:     MEASURE?     DON'T MEASURE?

TRUE PERFECTION, REQUIRES A PERFECT "BALANCE" 

NOT IDENTICAL BROWS!

TRULY PERFECT BROWS DON'T LOOK REAL! 

REAL BROWS DON'T LOOK PERFECT! 

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THANK YOU FOR YOUR INTEREST!  

We do hope you choose Permetika because we think you'll be happy with our CONSERVATIVE approach and the amazing results that follow . . . as long as you UNDERSTAND our approach.

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DO YOU KNOW . . , That perfect precision doesn't exist in nature, nor does it in our human anatomy.  Natural looking eyebrows should look very SIMILAR, yet NOT IDENTICAL . . . because it's the small little discrepancies that actually create a more beautiful & believable look.  

 

My thoughts are . . .  that the MOST perfect set of brows are the ones left with just the RIGHT amount of imperfection.  Not so much to draw attention or to make someone question why the brows are different, but JUST ENOUGH to TRICK the eye to make the brain "think" everything is ABSOLUTELY perfect.

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But HOW do you get that look?

This is a great question! It happens in the eye of a true ARTIST! An artist can more easily "see" what a client needs, before mapping ever occurs.  A TECHNICIAN, requires mapping, because most do not have the vision or ability to see in advance of the procedure.

 

So the more a "technician" strives for perfection, the less human the client looks. NO IMPERFECTIONS, results in the client looking manufactured... or not real, just like a doll. 

 

I inherently knew this from the start.  Now I do my best to pass that understanding on to my clients, and to those who apprentice with me, as well. SOME people get it, OTHERS don't. 

 

Why are BEAUTIFUL BROWS so DIFFICULT to create?

ONE LOOK does not fit ALL. . . .  because EVERY person is different!

We all have a complicated mix of different FACIAL BONE, SKIN AND MUSCLE ANATOMY. Our SKIN COLOR AND UNDERTONES are different. SKIN TEXTURES vary greatly, then add to that, we all have a COMPLETELY DIFFERENT BIOLOGICAL MAKEUP! So diet and medications play into the overall healed results as well.

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MUSCULAR STRUCTURE: 

Directly beneath your brows - lays a complex system of muscles that react with every emotion. Each different emotion pulls your brows in varying different angles and directions. Even a slight bit of tension in your face, will make a huge difference in expression, therefore changing the shape.  This challenge is even further intensified to various degrees, depending on the client's age, expression, animation, muscle tension, and skin laxity - AND ADD THE USE OF BOTOX, XEOMIN & DYSPORT.

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WHY DO WE WORK ON CLIENTS IN A SITTING POSITION, TO START? 

Well, let me ask you this...  Have you ever seen a makeup artist lay a client down to do their brows? No! You haven't... So why do PMU artists do that?

 

THE SIMPLE EXPLANATION IS . . . 

 I START ALL OF MY BROW WORK WITH CLIENTS FACING ME - SITTING IN AN UPRIGHT POSITION. WHY?  FACES ARE ALIVE... They MOVE! 

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• An artist uses an easel because there is no better way to create a masterpiece than to paint it in the same way it will be viewed.  

• Makeup artists don't ever draw brows with clients laying down.  Why shouldn't this also apply to brow design in cosmetic tattooing?

• I want my work to look BELIEVABLE, so I start building the brow stroke by stroke. The puzzle is complete when the client and I are both happy. 

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I think mainly, it's because MOST practice the way they were taught. And, it is definitely easier to create a beautiful "stroke" when the client is laying down. But when a client lays down, their automatic response, it to RELAX. This completely changes the dynamic of the face. 's face is at rest, it changes drastically. Especially when lying flat. The normal signs of facial tension will relax.  This makes it difficult to construct "living brows" that flow naturally with the face. Bottom line - brows are HARD! ​

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TWO OF THE MOST IMPACTFUL COMPLIMENTS OF MY LIFE came from two doctors that flew their wives in for brows.  

 

1. A plastic surgeon brought his wife from Atlanta. As we were getting settled in... He said, "Do you know why we're here?"  I said, "I think so... she wants brows." He smiled and said, "Yes... but do you know why we are HERE? He said, "MY WIFE IS THE BEST! She deserves the best... and from what I can tell, you're the best artist that I could find...  and then smiled at me.

 

That was an amazing compliment - especially coming from a successful plastic surgeon.

 

Once my client was prepped and ready for her procedure, I started working the way I normally would. The doctor immediately realized that I wasn't performing the usual mapping techniques that he'd seen online. He stopped me to ask why wasn't going to map her face. He said he felt like these markings were necessary in order to find the best possible brow shape for his wife's face. I explained that since I already "SEE" the best shape, I don't need to do all of the preliminary markings. I assured him that she was in good hands and started working. I could feel him study my every move, so I invited him to come stand next to me for a closer look. ,  That might make some people nervous, but I took it as a great compliment!  This surgeon was learning something from me.  At the end of the procedure - he was in awe - and made a comment that seemed to describe up my mindset when it comes to creating natural looking brows.

 

He said that it seems to him, that I work using a Gestalt Theory or Method.  To be honest, I had to Google that one. 

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THE DEFINITION OF GESTALT:

"An organized whole that is perceived as more than the sum of its parts". In general, it means WHOLE or FORM.

Here's a simple explanation: Every individual is as a unique blend of the mind, emotions, body, and soul blended with unique experiences and realities that form a whole individual.

 

• THE GESTALT THEORY EMPHASIZES THAT "THE WHOLE" OF ANYTHING, IS GREATER THAN THE SUM OF ITS PARTS.

• AND GESTALT THINKERS SEE THE WHOLE PICTURE AS MORE IMPORTANT THAN ALL OF ITS INDIVIDUAL COMPONENTS!

• A GESTALT METHOD IT "THE WAY" THINGS ARE ASSEMBLED...

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HOW DOES ALL THIS PERTAIN TO BROWS?

All the "typical mapping steps" that go into creating a "perfect set" of brows do not necessarily create a natural look.  True perfection comes from creating the look of realism, not evenly placed stoke patterns. The human brain has an innate ability to fill in the blanks. The brain can perceive patterns that are not there... the brain makes these connections based on PROXIMITY, SIMILATIRY CONTINUITY, CLOSURE & CONNECTION. The all for one & and one for all "paint by number" system of drawing "perfect" stroke patterns disrupt the flow of natural looking brows. Having the ability to create the look of realism requires a special talent.  You have to visualize it in your mind, before you can create it on a client's face. 

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1. Another brought his fiancé from Pennsylvania, twice!

We had another great conversation! He observed me as I worked - then said that he had been studying microblading techniques from varioius other artists. He said he chose me because my work looked the most natural, but he didn't know why until he watched me work. He said that I surprised im at every corner and nothing I did looked familiar based on what he had observed online.  He impressed upon me, "YOU need to become a "DISRUPTOR" in your field!  I have never seen anyone work the way you do..." 

 

So one day, I hope to have the opportunity to share my processes and help a lot of people create beautifully realistic brows too. Until that day... you heard it here first!

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•  BY BOOKING AN APPOINTMENT WITH PERMETIKA, YOU ARE DECLARING THAT YOU UNDERSTAND (& AGREE) WITH OUR CONSERVATIVE APPROACH.

• YOU AGREE THAT THIS "LESS IS BEST" CONCEPT  AND ARE WILLING TO RETURN FOR SUBSEQUENT FOLLOW-UP SESSIONS TO COMPLETE THE WORK. Please

• Remember this...  Your skin is a biological system that is designed to rid itself of foreign matter.  We are putting foreign matter in the form of "art" into your "skin", so your body is going to do its best to take it out.  HELP PREPARE YOUR SKIN FOR THE PROCEDURE BY TAKING ARNICA MONTANA PRIOR TO YOUR APPOINTMENT.  Read the links on this page (and/or) in the footer section of this website for more detailed information like how to know if you're a GOOD CANDIDATE,  learning how to PLAN AHEAD,  PRE-PROCEDURE TIPS, what to do for AFTERCARE. YOU UNDERSTAND AND AGREE THAT THIS IS DONE WITH YOUR BEST INTEREST IN MIND. SINCE WE START WITH A CONSERVATIVE APPROACH, THIS COULD MEAN THAT THE INITIAL RESULTS COULD BE TOO LIGHT. BUT DON'T WORRY. SHAPE AND COLOR ADJUSTMENTS ARE NORMALLY MADE DURING SUBSEQUENT SESSIONS UNTIL YOUR DESIRED RESULTS HAVE BEEN ACHIEVED. 

• I HAVE READ AND UNDERSTAND THE CONTENT ON THE PAGE CALLED REALISTIC EXPECTATIONS.

• YOU ARE DECLARING THAT YOU HAVE READ, UNDERSTAND, AND HAVE NO OTHER QUESTIONS REGARDING THE INFORMATION IN THE LINKS IN THE FOOTER BELOW. 

•  IF YOU HAVE ALREADY BOOKED YOUR PROCEDURE . . . Please be sure to return to this page to submit your CLIENT DATA, MEDICAL HISTORY, AND HEALTH DECLARATION prior to the day of your appointment. 

• Please remember that following our guidelines does not guarantee 100% success. Bottom line, your own body has the final word on how much color with stay and how true the color heals. However, there are things we can do to help encourage MARGINALLY better color retention. Every client will have a different outcome. Just remember that shape and color can be adjusted on subsequent sessions AFTER we see how the initial session has healed in. Then we will be able to tell what color and shape adjustments to make later. 

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FOLLOWUP APPOINTMENT PRICING 

Appointment pricing is for the initial appointment only.

Follow-up pricing is a separate charge. Please see our PRICING PAGE for specific details.

 

BOOKING FEES, NO-SHOWS & LAST-MINUTE CHANGES

A NON-REFUNDABLE BOOKING FEE of 50% is collected at the time of booking to reserve your spot on our calendar. This fee is required to help clients remember the importance of their appointment as all procedures & classes here do require advance preparation time. 

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WHY DO WE REQUIRE A 50% BOOKING FEE?

If you cancel inside the week prior to your appointment, we have no way of filling your spot to make up for lost revenue because other clients need time to prepare. So your commitment to booking indicates to us that you understand and are committed to the process, appointment, or class that you have scheduled.

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CANCELLATIONS & NO SHOWS . . . . . .

A 5 DAY NOTICE OF CANCELLATION IS REQUIRED 

NO EXCEPTIONS.  If a 5-day notice is not given, your booking fee will be forfeited due to the loss of income on our schedule because it is virtually impossible to fill your spot. 

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IF YOU MUST CANCEL OR POSTPONE YOUR APPOINTMENT

Please know that the booking fee is non-refundable, however we will make every effort to reschedule your appointment to a better date for you. Thank you in advance for your understanding and cooperation!

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LAST-MINUTE APPOINTMENT CHANGES . . . . . $100

We understand that last-minute conflicts may arise for you. If this happens, and we can fit you in ON OUR NEXT AVAILABILITY, we will move your appointment and only charge $100 for missing the appointment. ​

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• IF YOU'RE SICK WITH COVID (or any other contagious illness), any other UNAVOIDABLE conflict in your schedule) we will do everything possible to reset your appointment, especially if you are able to come within a week or two, we try to will reset with no penalty as a courtesy to you. However, if you cancel or no-show again, you will need to set a NEW appointment online and pay a NEW booking fee.

 

• If you are contagious or running a fever you will need to postpone your appointment.

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• If you are on antibiotics, you should postpone your appointment for a couple of weeks to allow the medication to leave your system.  Otherwise, there is a possibility that the treatment will not heal with optimal results. The medication is fighting to rid your body of a bug... and it may see the pigment as a potential threat, even though it's not. 

Appointments are set for a normal allotted amount of time. We allow appointments to run one hour over the allotted time because we understand this is your face  - and we want things to be as perfect as you do. However, if the appointment runs longer than one hour over the appointment will be called to an end. If time allows, extra time beyond will be billed at an additional $250 per hour.

 

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WE UNDERSTAND THAT TRUE emergencies do arise, SO IF YOU CAN SUBMIT PROOF OF A LIFE ALTERING EVENT OR EXTREME ILLNESS,  YOUR BOOKING FEE WILL NOT BE FORFEITED AND WE WILL BE HAPPY TO WORK WITH YOU!

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Should an extreme emergency arise, the booking fee is still non-refundable, but the appointment date is transferrable if scheduled within a week or two.  

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ABOUT OUR BOOKING SYSTEM:

YOU MAY BOOK HERE FROM THIS WEBSITE . . .  or make a note of this shortcut for future use:  Vagaro.com/Permetika   

 

We think the system is pretty seamless, but if you encounter any challenges, please let us know by leaving a message on the CONTACT US BUTTON. Screenshots are particularly helpful in troubleshooting issues.

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​APPOINTMENTS & CLASSES: 

• APPOINTMENTS SHOULD BE BOOKED ON-LINE BY THE CLIENT or STUDENT.  This automated system ensures that bookings are created according to your schedule and there are no mistakes on our end.

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• CLASSES:     

  • SEE:  GROUP CONSULTATIONS

  • SEE:  TRAINING PAGE​     

  • SEE: APPRENTICESHIPS PAGE

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WHEN CHOOSING A PROCEDURE

You do NOT have to predetermine which style of work you need. When you arrive, we will start the paperwork and the numbing process. Approximately 30 minutes later we will discuss your options and your input will also be taken into consideration. Once we reach a decision, the procedure will begin.

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RESCHEDULING: 

• Appointments may be transferred to a new date.

• A five (5) day notice is required to allow time to prepare for the person filling your spot.

• You may change your appointment as often as you need to without informing our office.  

• Do this by searching your email for your last appointment notification. There you will find a link to reset your appointment. As always, if you need help, please contact us through our website messaging system.

• Booking any cosmetic procedure should NOT be taken lightly.  This process requires thought and planning because it leans more toward surgery than a normal cosmetic procedure like hair, nails, or lashes.

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• Booking any cosmetic procedure should NOT be taken lightly.  We invite you to read over the information links on this page to make sure you are a candidate for the services we offer. This process requires thought and planning because it is more invasive than a normal cosmetic procedure like hair, nails or lashes. 

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• BY BOOKING THIS APPOINTMENT, YOU AGREE  WITH OUR "LESS IS BEST" CONCEPT  AND ARE WILLING TO RETURN FOR SUBSEQUENT FOLLOW-UP SESSIONS TO COMPLETE THE WORK AND YOU UNDERSTAND OUR RECOMMENDATIONS AND POLICIES BELOW.  

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• We look forward to working with people who understand and agree with our LESS IS MORE approach. This means less work is done upfront to give us the opportunity to evaluate how things settle in on a small scale, then build toward your desired result over a period of a few months in subsequent perfecting sessions.

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• So don't be surprised if your work heals in too light. This is the case for most people... This means almost no one is left with work that is too dark.  Doing this allows us to get "closer to perfection" without crossing that line of regret!  And please realize, that while YOU ARE IN GREAT HANDS HERE, absolute perfection does not exist. There will always be something to work on. You just have to be realistic about your expectations and choose not to be radical in your idea of perfection. Working in SKIN can be problematic at times, and your patience is required in order to achieve optimal (not perfect) results. ​

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• Appointments are set for a normal allotted amount of time. We allow appointments to run one hour over the allotted time because we understand this is your face  - and we want things to be as perfect as you do. However, if the appointment runs longer than one hour over the appointment will be called to an end. If time allows, extra time beyond will be billed at an additional $250 per hour.

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OUR APPROACH IS DIFFERENT . . .  for a few reasons:

• BROWS SHAPES ARE SUPER TRICKY!

At any point during your brow procedure, your artist is just a stroke or two away from losing the perfect look. It takes an incredible amount of patience, skill and talent to deliver realistic looking brows.  We like to STOP as soon your brows look great. We do not add more color, just to make sure you have ENOUGH, after healing. 

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• PIGMENT CHANGES AFTER APPLICATION . . . 

I've learned to balance the two extremes of healing in too light - or - too dark, by STOPPING the work, as soon as the brows look BEAUTIFUL ENOUGH, to call it FINISHED... Finishing up a little lighter, greatly reduces the risk of you ending up with too dark brows and allows us the opportunity to see how well the color retention healed in. Did the color shift? If so, that tells the artist whether the next round should be adjusted, or not.

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• QUICK NOTE: THIS PAGE IS JUST ABOUT BROWS! 

  • ​Other cosmetic procedure requires a totally different artistic approach.

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Eyebrows are truly, without a doubt, the most important feature of the face... they set the stage for every emotion... we just don't think they should take center stage! For this reason, THE PERMETIKA APPOACH was born way back in 2002, when NO ONE wanted permanent makeup.  So, I had to develop a style of work that potential clients could not only accept, but LOVE! I had to convince them my work would not look harsh. In fact, I had every intention of creating very subtle, classic, natural looking brows that anyone would be proud of. Over the years, my reputation grew, and I have consistently demonstrated excellence in constructing a beautiful set of brows, that ​enhance your Natural Beauty without overpowering any other feature. In fact, MY BEST WORK is often completely undetectable, yet my artistry and placement can shave years off of one's face, when properly done. Wouldn't you rather just look great (but keep everyone guessing) rather than to have them wonder who tattooed your brows? 

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Welcome to the PERMETIKA FACTOR... where our oath is a promise... to you, to do our very best to create as many happy clients and wonderful relationships, as is humanly possible.  

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So HOW DO YOU make EVERYONE happy, on the first session - WHEN EVERYONE IS SO DIFFERENT, biologically and personally?Even in a near perfect world, someone is bound to not be pleased... and for this reason, we err on the side of caution. And that caution STARTS with educating the clients on the potential outcomes... and REFUSING to allow current trends to dictate the outcome of a PERMANENT procedure - a tattoo - ON YOUR FACE!

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Your challenge is, to find an artist who's artistic talent and imagination extends beyond the typical paint by number method and will approach this opportunity without overshooting and making your brows look stamped on - or maybe even worse . . .  like a cartoon.

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Please refer to the links in the footer section of this website. These links will explain a lot, so you will UNDERSTAND and AGREE with our philosophy that LESS IS BEST. 

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This is not a flashy sales website full of empty promises and broken dreams. (Remember when they were saying, It's SEMI-PERMANENT and will fade in 18 months?) I cringed when I saw those false advertisements.  I knew... and they know now, that there is no such pigment that will just BE GONE, just like that. 

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This site is also not full of airbrushed stock photos of half naked women who's level of perfection we could never match. This is an educational site, for normal women, who are seeking to make themselves look better. Perfection is a hard goal, even for the perfect!

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When I was first learning how to apply permanent makeup, I was taught that MOST people lose a lot of color during the healing phase, so the trainers instructed the students to apply 30-50% TOO MUCH pigment - so clients would end up with enough color, once healed. 

 

This works well for a large percentage of clients. The problem with this approach is that SOME people tend to hold almost all of the color... so on THAT person, if you use that rule, we are going to have an UNHAPPY CLIENT.  On the other hand, if on  session one, you STOP WHEN IT LOOKS BEAUTIFUL , you can walk out looking normal!

 

The downside of this approach only happens when the color does not stay, as expected. But MOST people fall somewhere in the middle.  So wouldn't you agree that of the two options, the latter conservative approach is the safest way to go? So the artists here at Permétika opt for a conservative route because we know that REMOVAL is painful, time-consuming, expensive, and completely avoidable with the Permetika Approach. 

 

While this ratio may work for most, what happens the clients who end up holding a lot of pigment?  Ooops... I'll tell you what. . .  They end up becoming the POSTER CHILD for STAMPED ON BROWS!  You know the ones... that people stare at in disbelief. NO ONE DESERVES TO HAVE THIS EXPERIENCE. And no one HAS to . . .  IF WE approach the work in baby steps. 

 

Notice the emphasis on "WE"? That's referring to the ARTIST and the CLIENT as well. Clients who opt for a conservative approach on the first application, MUST understand that this is a PROCESS. The first application will give your brows SHAPE, but mainly serves an opportunity to observe how YOUR SKIN heals BEFORE adding more color. 

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Like I mentioned before, a FEW lucky people, LUCK OUT and have great results after the first application. Others must accept the FACT that they will need further work. This process is designed to protect those who hold a lot of color... and this could be YOU! No one leaves here looking like Gargamel.

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PLEASE NOTE: Please don't start this process if you can't finish. Your patience will pay off. 
 

HOW TO PREPARE FOR APPOINTMENTS: 

CLICK HERE TO VIEW THE LINKS BELOW. 

The linked pages below are where you'll find the information you need to learn in order to make an informed decision. Not everything will pertain to you. So, as you read, jot down some notes that pertain to you... then just before and after your procedure, you will need to stop/start consuming certain products.

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PROPER BROW PLACEMENT DEFINITELY RELIES ON WHAT IS KNOWN AS GOLDEN RATIO CALCULATIONS.

While these equations are good "starting" points, I find that when measured TOO perfectly, the brows take on a rigid, mechanical and unnatural look. You can tell right away when someone has undergone over-mapping. I want my clients to look great, not done. So I opt for a softer look by using the ratio as "a guide" without making the brows look like mirror images.​

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I START ALL OF MY BROW WORK WITH CLIENTS FACING ME, SITTING IN AN UPRIGHT POSITION, FILLING IN ONE STROKE AT A TIME!  

 

WHY?  FACES ARE ALIVE... They MOVE! 

• Makeup artists don't even draw brows with clients laying down.  Why shouldn't this also apply to brow design?

• Traditional artists will use an easel because they know that there is no better way to create a masterpiece than to paint it in the same way it will be viewed.  

• I want my work to look BELIEVABLE, so I start building the brow by first filling in missing spots, starting from the middle spine - and working my way out.

• The final shape does not fully materialize util the last few strokes are applied. This is when the puzzle is complete. 
   

OUR normal MO is:  CONSERVATIVE!

ALL People are different, and most people will need customization depending on various skin types, lifestyle patters, medical needs, etc... Therefore, I've always felt that it is better to add pigment in layers, The first session is always applied conservatively to see how the skin responds once healed. 

Also, a heavy first application may cause too much trauma to the skin. When the skin is overworked, it takes longer to heal, which result in more color loss.

 

It's a catch 22 that requires all parties to be patient with this process. The next session will reveal new possibilities... we will then know how the skin healed and which new colors to add (if any) and what intensity to apply... rather than try to apply too much color in one session.
 

It's important to realize that first sessions could result in one of the three following outcomes:

• TOO DARK:  Very Rare

• TOO LIGHT: Most Likely

• JUST RIGHT; Very Rare

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WHAT TO DO FOR OPTIMAL RESULTS!

I'm not saying you will obtain PERFECT results, by following all the rules. I am saying that I feel, that there are things that you can do to HELP you receive better results than if you didn't prepare at all.  It does mean that YOU will do better if you at least try to do some of the things recommended. Even a marginally better result makes a difference and may even reduce the number of follow-up appointments that will be required.​​

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